Humans Not Robots Joins AWS Partner Network.

Humans Not Robots, a ground-breaking solution provider that enables Media and Broadcast organisations to run a more sustainable media supply chain, today announced the company has joined the Amazon Web Services (AWS) Partner Network (APN), having successfully completed the AWS Foundational Technical Review (FTR) of its AWS-hosted digital supply chain analytics and optimisation platform.

The APN is a global community of AWS Partners that leverages programs, expertise, and resources to build, market, and sell customer offerings. The FTR provides product-specific guidelines to adopt a subset of AWS best practices to reduce risks around security, reliability, and operational excellence, as defined by the AWS Well-Architected Framework.

Humans Not Robots is a data analytics platform that enables media and broadcast organisations to manage a cleaner, cheaper and faster media supply chain. It automatically analyses current media operations at a granular level, leveraging machine learning techniques that identify optimisations and savings on energy consumption, carbon footprint, cost and time.

"We’re thrilled to join the AWS APN community and leverage their expertise and global reach to deliver joint value to our mutual customers'', says Kristan Bullett, CEO, Humans Not Robots. “More than ever, it is essential for any company to consider the environmental impact of their media supply chain operations, something that the Humans Not Robots platform, built from the ground-up to leverage AWS services, uniquely addresses. Our unparalleled solution is designed to bring sustainability to the media supply chain; for the benefit of business, people and the planet”.

Launched in 2022, the Humans Not Robots platform enables operational and business observability across an organisation’s media supply chain activities to measure and better understand true costs, providing actionable insights. As a member of the APN, Humans Not Robots will continue to lead the digital sustainability revolution by enabling sustainable media supply chains for the media & broadcast, telecom and gaming industries. The company is looking to dramatically reduce the environmental impact of video streaming over the next decade.

To find out more about how the HNR platform can empower your organisation to clearly understand and measure the true cost of its media supply chain, or to book a demo, contact us.